About Us
We believe uncompromising flavor is the catalyst for behavioral change in health.
Our Story
Advanced Wellness Ingredients (Madewell) is a subsidiary of Orich, whose primary purpose is to promote and distribute quality natural flavours and bioactive ingredients manufactured by The Product Makers for the Philippine market.
Being a subsidiary, Madewell is able to strategically advance its trading by leveraging off the knowledge, resources, and network of its parent company in doing business across the country. Madewell's added advantage is to be the distributor of natural flavours one step further by presenting and recommending recipes for finished products to potential clients to showcase an array of ideas and suggestions that companies can develop and create to enhance their food and beverage businesses.
Founded by biochemists and master flavorists, Madewell was established to bridge the gap between efficacy and experience. If a health intervention doesn't taste extraordinary, it won't be adopted. We fix that through rigorous science and culinary devotion.
Vision & Mission
Our vision is to continuously expand globally and position partnerships in major mature and developing markets. We will continue to pursue our passion for flavors and bio-actives for creating and offering unique and innovative world-class products to our customers.
To deliver exceptional flavor and bioactive solutions by continuously innovating and crafting world-class products. We are committed to enriching lives globally through strategic partnerships, sustainable practices, and a relentless pursuit for quality and creativity.
Our Values
Scientific Rigour
Every ingredient we develop is backed by peer-reviewed clinical evidence and validated in real-world formulations.
Uncompromising Quality
AAA-rated quality systems across our entire supply chain, from raw botanical sourcing to finished product.
Global Reach
Partner relationships spanning 40+ countries and five continents, delivering consistent quality worldwide.
Collaborative Science
Deep partnerships with universities and research institutes drive continuous innovation across our portfolio.
Milestones
Ready to create together?
Explore our ingredient portfolio or get in touch with our formulation team.
Be part of our growing community!
Partner with our formulation scientists and bring your next product innovation to life.